Ecology through consumerism belongs to Greenburg’s Colored Stories series. Greenburg has been working with mid-century vernacular images since 2010. Most of that work has been reflected in a related project, Revising History, which it calls attention to the power photography has in creating cultural ideals and mythologies. Colored Stories is after the same aim but concentrates on the raw aesthetic element of color. Greenburg’s abstract, minimalistic prints sample from mid-century items marketed to Americans. Joyous palates selected by manufacturers reflect yet mask issues of the time, playing off consumer’s concerns while perpetuating a problem. Ecology through consumerismreferences a specific incident: reactions to a 1970’s oil spill in Santa Barbara, CA. Manufacturers added a bit of green or brown to existing paint mix in the production-line, shifting the popular turquoise, canary yellow, and cherry-red of the 50’s and 60’s into earth tones. Avocado green, harvest gold, and poppy red became vogue even as the use of non-recyclable materials were on the rise.
Ecology through consumerism, 2019
Archival ink on cotton rag paper
60 x 10 in. print | 61.5 x 13.5 x 3 in. framed
Edition 1 + 1AP